Reef Tiger® is a leading watch brand founded in Singapore that exemplifies quality, innovation, and bold design. Since its inception in 2010, Reef Tiger® has made a name for itself in the global watch industry by offering high-quality timepieces that fuse contemporary styles with precision craftsmanship.
Our Story
The inspiration behind Reef Tiger® came from a desire to break boundaries and challenge conventions within the watchmaking industry. Our founders envisioned a brand that would push creative limits and bring new perspectives to watch design.
After months of research and development, the first Reef Tiger® timepiece was unveiled in 2010. It featured an elegant nautical theme and intricate detailing that reflected our commitment to fine craftsmanship. The response was overwhelmingly positive, affirming our belief that there was a place in the market for a watch company willing to take bold risks.
Buoyed by the success of our debut collection, we began expanding our catalog of unique, meticulously-crafted watches. Over the next few years, Reef Tiger® continued to earn praise within enthusiast communities and the watch industry for our innovative designs. By embracing individuality and rejecting a “one size fits all” approach, we attracted customers searching for statement pieces that reflected their distinctive tastes.
Today, Reef Tiger® offers an extensive selection of watches for the discerning wearer. Our numerous collections showcase a diverse range of styles, complications, and materials while maintaining our brand’s signature audacious and refined aesthetic. From sleek tool watches to sophisticated dress pieces, our timepieces are united by impeccable Swiss and Japanese movements and a meticulous attention to detail.
While our product offering has grown over the years, the values upon which Reef Tiger® was founded remain at our core. We continue to challenge expectations and push boundaries within watch design. Our goal is to create conversation pieces that become treasured heirlooms passed down for generations.
Crafting Unique Timepieces
Reef Tiger® has carved out a niche in the watch world by infusing art, science, and unconventional thinking into our design process. Our watchmakers endeavor to create modern classics that reflect our eclectic inspirations ranging from vintage styling to ocean exploration.
We source only premium materials to match the complexity of our designs. Stainless steel, titanium, and ceramic are crafted into multi-faceted cases and bracelets. Anti-reflective sapphire crystals protect intricate dials displaying laser-cut motifs, three-dimensional indexes, and Super-LumiNova coatings.
Within each Reef Tiger® timepiece beats a mechanical heart. Our automatic movements are sourced from the finest Swiss and Japanese manufacturers, including SW200-1, NH35A, and MIYOTA 9015. The impeccable precision of these movements ensures optimal timekeeping and reliability.
No detail goes overlooked in the making of a Reef Tiger® watch. Our quality assurance team performs rigorous inspections throughout the manufacturing process to guarantee each component meets our exacting standards. We reject any imperfections before our watches reach our customers’ wrists.
Our pioneering designs fuse inspiration from the past and future. By instilling heritage styling cues into contemporary formats, Reef Tiger® preserves the traditions of watchmaking while advancing its future. We honor history without becoming beholden to it, creating modern heirlooms that will stand the test of time.
Exceptional Value
Reef Tiger® places tremendous value on delivering an excellent watch ownership experience. Our timepieces provide sophistication, craftsmanship, and high-end detailing at an accessible price point. We pass significant savings onto our customers by selling directly through our website rather than relying on third-party retailers.
By consolidating watch development, manufacturing, and sales under one roof, we significantly reduce our overhead costs. We then divert those savings into designing better quality watches rather than increasing profit margins. The result is timepieces with specifications and aesthetics comparable to brands costing exponentially more.
We stand firmly behind the quality of our watches by providing a comprehensive 2-year international warranty on all purchases. This covers any manufacturer defects and ensures our customers receive prompt care should any issues arise with normal use. Extended warranties are also available for added coverage and peace of mind.
For us, value isn’t just about affordable pricing. We strive to provide an all-encompassing ownership experience that makes Reef Tiger® watches a worthwhile investment. Our dedication to design originality, Swiss precision, and customer satisfaction pushes us to deliver timepieces that far exceed expectations.
Watch Collections
The Reef Tiger® watch catalog features a broad selection of distinct collections tailored to diverse tastes and styling needs.
Aurora Series
Inspired by the radiant Aurora Borealis, these elegant sports watches feature vibrant colors, indexes with lume accents, and multifaceted cases. Popular models include the Aurora MOP with its iridescent mother-of-pearl dial and the three-hand Aurora GMT with a 24-hour scale bezel.
Artist Series
With design cues pulled from classical music, these refined watches possess melodious details like textured dials, delicate tapered hands, and oboe-style crown guards. The Musician Chronograph pays homage to vintage styling with a classic black dial and vintage-riveted bracelet.
Classic Series
Drawing inspiration from celebrated Reef Tiger® heritage models, these contemporary reinterpretations exhibit familiar design codes like prominent crowns and tapered leaf hands. The fan-favorite Heritage Day Date provides both day and date windows within its 41mm stainless steel case.
Seattle Series
Rugged tool watches reminiscent of the bold Seattle spirit. Cutting-edge materials like titanium and ceramic are molded into angular cases and bracelets. The Seahawk Pro Diver features a 500m water resistant rating making it suitable for hardcore marine adventures.
Lady Series
Elegant women’s watches infused with feminine accents and swirling mother-of-pearl dials. Petite cases crafted from polished stainless steel or lustrous rose gold plate house quartz movements. The two-tone Highness model provides both Arabic and diamond hour markers on its white dial.
Customer Experience
Reef Tiger® aims to build lasting relationships with our customers by providing an exceptional buying experience from beginning to end. We value open communication and work diligently to ensure every customer inquiry and concern is addressed promptly and thoroughly.
To simplify the browsing process, our website provides detailed product descriptions, high-resolution photographs, and informative specification tables. Our hands-on video reviews offer dynamic views of our watches to provide a realistic preview.
We stand behind every order with our 30-day return policy. Customers can return any unworn or defective watch for a full refund or exchange. Prepaid return shipping labels are provided for added convenience.
Reef Tiger® provides complimentary express worldwide shipping with tracking numbers. Customers can expect prompt delivery direct from our Singapore facilities. We also offer expedited shipping for those requiring their timepieces urgently.
Our multilingual customer service team is available 24/7 via phone, email, and live chat. We assist with purchase inquiries, styling recommendations, warranty issues, and any other questions that may arise pre or post-sale. Reach out to us anytime and receive knowledgeable support.
By consistently providing exceptional value, versatile design aesthetic, and customer service excellence, Reef Tiger® has established itself as a trusted name within the global watch community. We invite you to become part of our story by exploring our collections today to find your perfect match.
